Building Trust, Control, and Visibility Alongside Social Media
Social media is all around us today. From Facebook and Instagram to TikTok and LinkedIn, businesses are using these platforms to reach out to their customers. However, even with the rise of social media, having a website remains essential for any new business. Here’s why:
You Own Your Website
The biggest difference between a website and social media is who owns it. With a website, you have full control over everything: the design, content, and overall appearance. On social media, you’re relying on external platforms—all of which can change their rules or even delete your page. A website guarantees that you have a stable online presence.
Professionalism and Trust
Having a website shows that you are serious about your business. While social media works well for quick updates and interactions, a website adds a touch of professionalism. Customers expect businesses to have a website where they can access important information, such as services, contact details, and reviews. Without one, some people might doubt your business’s legitimacy.
Control Over Your Brand
A website allows you to fully showcase your brand the way you want. You can choose the colours, layout, and messaging that reflect your business. Social media sites have their own designs and limitations. With a website, you can present your unique story and stand out.
Your Online Activity Centre
Think of your website as the main hub for your online presence. Social media platforms are like spokes on a wheel, leading back to your website. Your website can link to your social media accounts, share recent updates, and provide more detailed information. It’s also a place where potential customers can learn about your business on their own time.
Better Visibility on Search Engines
While social media posts can appear in search results, having a website gives you a better chance to rank high on Google. Search engine optimization (SEO) helps people find your website when searching for products or services like yours. The right SEO techniques can bring more visitors to your site than social media alone.
Detailed Information Made Easy
Social media is great for quick updates, but it’s not the best for sharing detailed information. A website provides the space you need to explain your services, offer FAQs, list prices, and share in-depth content. This helps potential customers understand your business better and make informed choices.
Direct Communication and Sales
With a website, you can include features like contact forms, booking options, or an online store. This allows customers to reach you directly or buy your products without leaving your site. While social media can initiate conversations, your website is often where the actual sale occurs.
Social media is a fantastic tool for growing your business, but it can’t replace the need for a website. A website ensures that you own your online presence, maintain professionalism, and control your brand. It also enhances search engine visibility, serves as a central location for your online activities, and facilitates direct interactions with customers. By utilising both together, it can help your business thrive.
