Redesign Series: Understanding Your Target Audience

by | Jul 25, 2023 | Redesign Series, Under 500 words, Websites

Conduct User Research to Gain Insights and Align Your Website’s Design with Your Goals and Audience

When it comes to designing a website, one of the most critical factors to consider is your target audience. Understanding their demographics, interests, and behaviour is key to creating a website that resonates with them. Besides using the information gleaned from your assessment of your old website, it can include user research to gain insights into your audience’s needs and preferences.

User research can take many forms. Surveys are a great way to gather quantitative data on your audience’s preferences and behaviour. You can ask questions about their age bracket, location, and interests to gain a better understanding of who they are and what they’re looking for. Ask some of your current clients if they would take part in some interviews. These interviews can provide more qualitative data, allowing you to delve deeper into your audience’s motivations, pain points, and desires.

Usability testing is another critical component of user research. This involves observing users as they interact with your website and identifying any usability issues or points of confusion. By watching users navigate your website, you can gain valuable insights into what works and what doesn’t, and use this information to improve your website’s design.

Once you have a clear understanding of your target audience, you can begin to think about how your website’s design can align with them. Your website’s design should be informed by your goals and audience research. Ensure that your designer is aware of this information so that they can incorporate it into the design.

By aligning your website’s design with your goals and audience research, you can create a website that meets your business objectives and resonates with your target audience right from the start of the redesign instead of having to adjust it on the fly.


This is blog two of a multi-blog series. For more in this series click here.