Why Defining Objectives is Essential Before Embarking on a Website Redesign
As your business grows and you continue to niche within your industry, you may realise that your website needs to also grow with additional offerings and capabilities; which can lead to a time-consuming and costly process. That’s why it’s important to start by defining clear goals and objectives before embarking on a redesign project. A clear understanding of what you want to achieve will help guide your redesign decisions and ensure that your new website meets your business objectives.
A good starting point is to assess your current website’s strengths and weaknesses. Identify the areas that are performing well and those that need improvement. This information will help you determine what you want to achieve with your redesign and guide your decision-making process.
Look at things your site is doing well currently and consider areas that need improvement based on what you want to achieve. This might be something you want to do by yourself, or with an analytical person – looking at your reach, your traffic, your bounce rate etc. can give you indications of things you want to keep and things that need improving. It gives you a chance to set measurable goals.
This gives you a good starting point to understand which page layouts are preforming, and helps you to provide a roadmap for your design team. It also gives you a way to check how your website is preforming once the redesign has been completed. If you find that your redesign is not meeting your goals, you can make adjustments and course-correct before it’s too late.
By having a clear understanding of your site’s current strengths, your design team can focus on the areas that are most important to your business objectives and create a website that delivers results. Without clear goals and objectives, your redesign may lack direction and fail to deliver the results you’re looking for.
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