How Conducting a Content Audit Can Improve User Engagement, Conversion Rates, and Search Engine Rankings
Following on from the understanding you’ve gained in the prior two blogs, now is a good time to look further at the information you can gain from the currently active website. By running a content audit, you can learn so much more about what is successful, what should be kept, and what needs improvement.
Conducting a comprehensive content audit involves several steps, starting with identifying all the content on your website. This includes text, images, videos, and other multimedia. Once you have a complete list of your website’s content, you can start categorising it by type and analysing its performance.
Assessing the performance of your website’s content involves analysing various metrics. This includes measuring engagement metrics, such as page views, time on site, and bounce rates. It also involves analysing conversion rates, such as form submissions, downloads, and purchases. Finally, it’s essential to evaluate the content’s search engine rankings, including the keywords used and the relevance of the content to those keywords.
The content audit process also involves evaluating the quality of your website’s content. This includes assessing the relevance, accuracy, and readability of your content. You should ensure that your content aligns with your business goals and user needs.
Once you have evaluated your entire website’s content, you can then make informed decisions about what to keep, update or remove. This will help you improve the user experience on your website, as well as improve your search engine rankings.
While this seems excessive, depending on how big you are looking at growing your business; doing this at this stage can help with your future growth by giving you a great understanding of where you’ve come from and giving you a good foundation of where you’re going. It helps you evaluate the effectiveness of your current content and make informed decisions about what to carry forward to the new website.
This is blog three of a multi-blog series. For more in this series click here.
