How Many Testimonials Should Your Business Display on its Website?

by | May 18, 2023 | Under 500 words, Website Copy, Website Inclusions, Websites

Discover the Factors that Determine the Ideal Number of Testimonials to Build Credibility and Establish Trust with Potential Customers.

Social proof when it comes to businesses are worth their weight in gold; whether they come in the form of reviews or testimonials. When you are just starting your online business journey, it can be difficult to know how many you need to display on your website.

The good news is that there is no specific number of testimonials that should be included on a website, as it can vary depending on the business and its goals, how long it’s been in business for, and quality of reviews. However, it’s generally recommended to have at least a few testimonials to provide social proof and build credibility with potential customers.

The number of testimonials to include may depend on factors such as the length and detail of the testimonials, the variety of products or services offered, and the target audience. In general, it’s a good idea to have a mix of testimonials that highlight different aspects of the business, such as product quality, customer service, or value for money.

Ultimately, the goal should be to include enough testimonials to establish trust with potential customers and address any concerns they may have, without overwhelming them with too much information. It’s also important to ensure that the testimonials are genuine and representative of the business’s actual customers and experiences.